Penelope - Floral Off-Shoulder Maxi Dress

Name: Penelope - Floral Off-Shoulder Maxi Dress
Brand: Pure London
SKU: DWOD2-LK621001
Price: 54.95 GBP
Availability: InStock

£190.00 £54.95 Save 71%

Smooths and flatters your waist

90-day Money-Back Guarantee

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Only 5 items left in stock

SALE UPDATE: As we celebrate 25 years and pass the legacy from mother to daughter, stock is running low. If you can still hit 'Add to Cart', it’s still available — but not for long!

Romantic Elegance for Every Getaway

The Penelope - Floral Off-Shoulder Maxi Dress is the perfect blend of effortless beauty and feminine charm. Featuring a delicate floral print, an off-shoulder neckline, and a flattering smocked back, this dress is designed for dreamy vacations, summer soirées, and romantic evenings. Flowing and lightweight, Penelope ensures you stay stylish and comfortable all day long.

Why You'll Love Penelope:

Chic Off-Shoulder Design – A romantic and flattering silhouette.
Delicate Floral Print – Timeless elegance with a fresh touch.
Smocked Back Detail – Ensures a perfect and comfortable fit.
Flowy Maxi-Length Silhouette – Moves gracefully with every step.
Light & Breathable Fabric – Keeps you cool and stylish.

Specifications:

Material: Soft, lightweight polyester blend.
Style: Feminine and flowy.
Neckline: Off-shoulder for an elegant look.
Occasion: Perfect for vacations, beach getaways, and summer gatherings.
Care: Machine washable on a gentle cycle.

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WHAT OUR CUSTOMERS ARE SAYING

I'm genuinely amazed by the quality of this dress, especially at this price point. It's fully lined, beautifully stitched, and fits like a dream. I’ll definitely be shopping at Pure London again!

- Eleanor J.

I’m obsessed with this dress! The color is even more beautiful in real life, and my friends couldn’t stop complimenting it. I’m already looking forward to the next time I can wear it!

- Patricia R.

Absolutely love this dress! The fabric feels so luxe, yet it was such a great deal. It’s flowy, flattering, and incredibly comfortable — I danced the whole night without a single pinch or pull!

- Rachel R.

This dress was an absolute dream to wear! I wore it to my sister’s wedding and was showered with compliments all day. It’s bittersweet knowing their current dress collection is coming to an end... Pure London will always hold a special place in my heart.

- Grace R.

I had such a hard time finding a dress that fit just right — everything was either too tight or too baggy. But this one is perfect! It’s stylish, elegant, and makes me feel effortlessly polished.

-Carol K.

Honestly, I was expecting something decent for the price, but wow — this dress completely exceeded my expectations! The fabric, the flow, the comfort... everything about it is just perfect!

- Linda S.

It’s rare to find a dress that’s stylish, comfortable, and reasonably priced — but this one ticks all the boxes perfectly.

- Helen B.

90-DAY money back-guarantee

Not satisfied with your order? No worries. After receiving your product you can return it within 90 days. Simply use the return form on the bottom of the page or email us.

Frequently Asked Questions (FAQ)

Absolutely. Every order comes with a 90-day money-back guarantee. If you're not completely satisfied, you can return it for a full refund—no questions asked.

As we clear out our current dress inventory, rest assured that our online boutique remains open. And yes, the 14-day guarantee still applies, just as it always has. Your peace of mind matters to us.

We’re currently clearing out our dress collection, and once an item is sold out, it won’t be restocked. Each piece is part of our carefully curated final selection, so if you see something you love, now’s the time to make it yours before it's gone for good.

Once your payment is confirmed, we will immediately begin processing your order.
We do our best to ship your order as quickly as possible. Typically, your order will be processed within one business day and shipped via Royal Mail. The delivery time depends on the shipping address and the specific shipping conditions. We strive for the fastest possible delivery time, but due to overwhelming demand, it may take 6 to 10 business days for your order to arrive.

Once your order has been shipped, you will receive an email with the tracking number. Please note, sometimes this email may end up in your spam folder, so be sure to check there. If you still have any questions or need assistance, feel free to reach out to us at support@pure-london.uk.

We’re sorry that you wish to return your items. For more information about our return and exchange policy, please visit our Refund Policy page. Terms and Conditions or contact support@pure-london.uk

We’d love to hear from you! Send us a message, and we’ll do our best to get back to you as quickly as possible. A quick note: We currently do not offer customer service through Instagram or Facebook. Sending multiple emails may delay our response time, so we thank you for your patience and understanding! Our team is available Monday to Friday, from 9:00 AM to 5:00 PM. You can reach us directly at: support@pure-london.uk