Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress
Chloé | Luxe Flow Dress

Chloé | Luxe Flow Dress

Regular price £75.00 Sale price£34.99 Save 53%
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  • Smooths and flatters your waist


  • Free shipping with Royal Mail

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  • Low stock - Few pieces left

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SALE UPDATE: As we celebrate 25 years and pass the legacy from mother to daughter, stock is running low. If you can still hit 'Add to Cart', it’s still available — but not for long!

The Perfect Choice for Elegant Occasions Without Sacrificing Comfort

Our Chloé Dress is the ideal combination of style and comfort, designed for women who want an effortlessly elegant look. Whether it’s a sophisticated dinner, a special celebration, or a casual occasion, this high-quality dress will make you shine in any setting.

  • Elegance & Style: Its sleek and sophisticated design makes this dress perfect for both formal and casual events, ensuring a lasting impression.
  • Premium Material: Made from high-quality, soft, and durable fabrics for long-lasting comfort and a flawless fit.
  • Flattering Fit: Designed to enhance your silhouette naturally, highlighting your figure with grace.
  • Absolute Versatility: Pairs effortlessly with heels or sneakers, adapting to any occasion and style.
  • Freedom of Movement: The stretchable fabric provides exceptional comfort throughout the day, without restricting movement.

Specifications:

  • Material: Premium, soft, and durable fabric
  • Fit: Designed to accentuate your silhouette with a modern shape
  • Available Sizes: Various sizes (S to XL)
  • Care Instructions: Machine washable for easy maintenance
  • Style: Elegant and versatile, perfect for any occasion

WHAT OUR CUSTOMERS ARE SAYING

The quality of this dress is unbelievable for the price. It's fully lined, the stitching is perfect, and the fit is so flattering. I will definitely be buying more from Pure London!

- Eleanor J.

This dress is truly a dream! I wore it to my sister's wedding and received so many compliments. It's heartbreaking to see them closing their current dress collection... Pure London will always have a special place in my heart.

- Grace R.

I'm in love with this dress! The colour is even more stunning in person and I got so many compliments from my friends. Can't wait to wear it again!

- Patricia R.

This dress is amazing! The material feels expensive, but the price was a steal. It's flowy, flattering and super comfortable - I danced all night without feeling restricted!

- Rachel R.

I was struggling to find a dress that wasn't too tight or too loose and this one is just right. It's stylish, elegant and makes me feel so put together!

-Carol K.

Honestly I was expecting an okay dress for the price but WOW-this exceeded my expectations! The fabric, the way it moves, the comfort.... just perfect!

- Linda S.

It' rare to find a dress that is stylish, comfortable and reasonable priced but this one checks all the boxes.

- Helen B.

14-DAY money back-guarantee

Not satisfied with your order? No worries. After receiving your product you can return it within 14 days. Simply use the return form on the bottom of the page or email us.

Frequently Asked Questions (FAQ)

Absolutely. Every order comes with a 14-day money-back guarantee. If you're not completely satisfied, you can return it for a full refund—no questions asked.

As we clear out our current dress inventory, rest assured that our online boutique remains open. And yes, the 14-day guarantee still applies, just as it always has. Your peace of mind matters to us.

We’re currently clearing out our dress collection, and once an item is sold out, it won’t be restocked. Each piece is part of our carefully curated final selection, so if you see something you love, now’s the time to make it yours before it's gone for good.

Once your payment is confirmed, we will immediately begin processing your order.
We do our best to ship your order as quickly as possible. Typically, your order will be processed within one business day and shipped via Royal Mail. The delivery time depends on the shipping address and the specific shipping conditions. We strive for the fastest possible delivery time, but due to overwhelming demand, it may take 6 to 10 business days for your order to arrive.

Once your order has been shipped, you will receive an email with the tracking number. Please note, sometimes this email may end up in your spam folder, so be sure to check there. If you still have any questions or need assistance, feel free to reach out to us at support@pure-london.uk.

We’re sorry that you wish to return your items. For more information about our return and exchange policy, please visit our Refund Policy page. Terms and Conditions or contact support@pure-london.uk

We’d love to hear from you! Send us a message, and we’ll do our best to get back to you as quickly as possible. A quick note: We currently do not offer customer service through Instagram or Facebook. Sending multiple emails may delay our response time, so we thank you for your patience and understanding! Our team is available Monday to Friday, from 9:00 AM to 5:00 PM. You can reach us directly at: support@pure-london.uk