Alma -V-neck casual dress
Alma -V-neck casual dress
Alma -V-neck casual dress
Alma -V-neck casual dress
Alma -V-neck casual dress
Alma -V-neck casual dress
4.7 | 250+ sold recently

Alma -V-neck casual dress

£220.00 £54.95 Save 75%
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Size

  • Smooths and flatters your waist


  • 90-day Money-Back Guarantee

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  • Only 5 items left in stock
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SALE UPDATE: As we celebrate 25 years and pass the legacy from mother to daughter, stock is running low. If you can still hit 'Add to Cart', it’s still available — but not for long!

Upgrade Your Summer Wardrobe with the Alma Dress Today!

Tired of struggling to find a dress that strikes the perfect balance between too formal and too casual? The Alma - V-neck Casual Dress is your answer! With its versatile design and comfortable fit, Its lightweight fabric ensures you'll feel refreshed, while the elegant V-neck adds a touch of sophistication.

✔ Comfortable Fabric: Made from breathable material, this dress keeps you cool and comfortable, even on hot summer days.

✔ Versatile Design: The elegant V-neckline and relaxed fit make it suitable for any occasion, from casual get-togethers to semi-formal events.

✔ Flattering Fit: Crafted to complement all body types, offering a stylish yet relaxed silhouette.

Don't miss out on the chance to refresh your wardrobe with the Alma - V-Neck Casual Dress! Order now and enjoy a 50% discount for a limited time—be ready to shine all summer long!

OUR GUARANTEE
  • Not satisfied? Money back! - We at John1 Kildare stand 100% behind our products, which is why we offer a 'Money back guarantee'. You can return it within 14 days of receiving our product.
  • Get in touch - We're here to help you make the right choice. Our customer service is available 24/7 for any questions or comments.
  • Free shipping - To keep costs as low as possible for you, we always offer free shipping throughout Ireland.

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4500+ Happy Costumer

At Pure London, the customer always comes first. With over 25 years of experience and thousands of satisfied customers, we pride ourselves on personalized service and a commitment to excellence. Our team is dedicated to ensuring your satisfaction, whether you're shopping for something special or just browsing.

Thank you for choosing Pure London!

...

Pure London – A Legacy in Style

For 25 beautiful years, Pure London has been a place where timeless dresses, vegan leather bags, and everyday elegance came to life — all born from one mother’s passion.

Now, as she steps back, her daughter is stepping in — ready to carry the brand forward with fresh vision and the same heart.

To make space for what’s next, we’re clearing our current collection. This is your chance to own a piece of our story — before it’s gone for good.

Thank you for being part of our journey. The best is still to come. 💛

...

Where every order feels personal

Pure London began as my dream 25 years ago — a small, elegant shop built on a passion for timeless style and attention to detail. Today, as I pass the torch to my daughter, that same dedication continues in everything we do.

Every order is carefully prepared by our small, devoted team, ensuring the highest quality and a personal touch. From our hands to your home, thank you for being part of the legacy that makes this boutique truly special. The journey continues with you.

WHAT OUR CUSTOMERS ARE SAYING

I'm genuinely amazed by the quality of this dress, especially at this price point. It's fully lined, beautifully stitched, and fits like a dream. I’ll definitely be shopping at Pure London again!

- Eleanor J.

I’m obsessed with this dress! The color is even more beautiful in real life, and my friends couldn’t stop complimenting it. I’m already looking forward to the next time I can wear it!

- Patricia R.

Absolutely love this dress! The fabric feels so luxe, yet it was such a great deal. It’s flowy, flattering, and incredibly comfortable — I danced the whole night without a single pinch or pull!

- Rachel R.

This dress was an absolute dream to wear! I wore it to my sister’s wedding and was showered with compliments all day. It’s bittersweet knowing their current dress collection is coming to an end... Pure London will always hold a special place in my heart.

- Grace R.

I had such a hard time finding a dress that fit just right — everything was either too tight or too baggy. But this one is perfect! It’s stylish, elegant, and makes me feel effortlessly polished.

-Carol K.

Honestly, I was expecting something decent for the price, but wow — this dress completely exceeded my expectations! The fabric, the flow, the comfort... everything about it is just perfect!

- Linda S.

It’s rare to find a dress that’s stylish, comfortable, and reasonably priced — but this one ticks all the boxes perfectly.

- Helen B.

90-DAY money back-guarantee

Not satisfied with your order? No worries. After receiving your product you can return it within 90 days. Simply use the return form on the bottom of the page or email us.

Frequently Asked Questions (FAQ)

Absolutely. Every order comes with a 90-day money-back guarantee. If you're not completely satisfied, you can return it for a full refund—no questions asked.

As we clear out our current dress inventory, rest assured that our online boutique remains open. And yes, the 14-day guarantee still applies, just as it always has. Your peace of mind matters to us.

We’re currently clearing out our dress collection, and once an item is sold out, it won’t be restocked. Each piece is part of our carefully curated final selection, so if you see something you love, now’s the time to make it yours before it's gone for good.

Once your payment is confirmed, we will immediately begin processing your order.
We do our best to ship your order as quickly as possible. Typically, your order will be processed within one business day and shipped via Royal Mail. The delivery time depends on the shipping address and the specific shipping conditions. We strive for the fastest possible delivery time, but due to overwhelming demand, it may take 6 to 10 business days for your order to arrive.

Once your order has been shipped, you will receive an email with the tracking number. Please note, sometimes this email may end up in your spam folder, so be sure to check there. If you still have any questions or need assistance, feel free to reach out to us at support@pure-london.uk.

We’re sorry that you wish to return your items. For more information about our return and exchange policy, please visit our Refund Policy page. Terms and Conditions or contact support@pure-london.uk

We’d love to hear from you! Send us a message, and we’ll do our best to get back to you as quickly as possible. A quick note: We currently do not offer customer service through Instagram or Facebook. Sending multiple emails may delay our response time, so we thank you for your patience and understanding! Our team is available Monday to Friday, from 9:00 AM to 5:00 PM. You can reach us directly at: support@pure-london.uk